Brand Overview · Laufen
Laufen should help buyers move from design interest to guided selection.
For consumers, Laufen should be easy to understand as a premium bathroom design option: what the style is, where it fits, how to compare products, and how to speak with Carera before making a purchase decision. The journey should make assisted enquiry and showroom consultation feel like the natural next step.
Homeowner Experience
The buyer needs product confidence, not relationship detail
A consumer does not need to know how Carera works with Laufen. They need to know whether the style fits their home, whether they can see it in person, what the next step is, and whether Carera can guide selection and purchase.
Trade Experience
Designers need clearer specification support
For interior designers and project buyers, Laufen should provide a fast route to product ranges, dimensions, finish options, showroom support, and the right contact point for quotation or specification discussion.
Shopper Experience Audit
Where the Laufen journey can guide buyers more clearly.
| Dimension | What The Buyer Can Do | Friction To Purchase | Opportunity |
|---|---|---|---|
| Research Online | Discover Laufen as a premium sanitaryware and design option. | The consumer may need more help understanding which products suit which bathroom scenario. | Add plain-language product guides around style, room type, finish, and project fit. |
| Browse Online | Review visible product ranges and design-led options. | Browsing alone may not lead to an enquiry if the next action is not obvious. | Make showroom comparison and range guidance easier to find. |
| Buy Online | The public path appears enquiry-led rather than direct checkout-led. | A buyer may hesitate if price, availability, or buying route is unclear. | Clarify the assisted purchase path: browse, ask, visit, specify, confirm. |
| Physical Store | Use the showroom to validate scale, finish, design fit, and product combinations. | The showroom role should be connected more visibly to online browsing. | Treat showroom visit as the conversion point for higher-value design selection. |
| Trade Information | Designers can consider Laufen for premium projects. | Specifier information is not framed as a clear trade route. | Create a designer path with specifications, range guidance, lead-time support, and project contact. |
| Repeat Purchase | Return for matching products, second bathrooms, accessories, or project extensions. | Repeat intent is not actively captured. | Build follow-up around matching collections and future bathroom planning. |